ASA/WISHH saw the need to communicate the nutritional, functional, and economic benefits of egg in Ghana. Therefore, The Little Cow has been tasked with promoting the nutritional and functional benefits of eggs and encourage the consumption of eggs and egg products among Ghanaians for the past 3 years.

To achieve this, we conducted roadshows across various regions in Ghana, developed a digital marketing campaign with the incorporation of influencers and conducted street activations. For PR we conducted tv and radio interviews and developed a jingle and a movie to promote egg consumption in Ghana. We also organised the Eggstra-O Food Invasion.

This resulted in over 400 people in attendance for the Eggstra-O Food Invasion. Media collaborations amplified the campaigns message by reaching 2.06M+ people and a digital reach of 2.7M+ people