Developed and ran a consumer campaign to encourage the consumption of soy products and highlight its nutritional benefits across Ghana to the urban poor in Accra, Tamale, Kumasi and Secondi Takoradi.
Art Direction
Print Collateral
Below The Line
More than 200,000 people
engaged directly with campaign
Campaign message recall of 91%
Likely to seek soy products – 76%
To promote the use of soy flour and increase the utilization of soy flour among Ugandan Bakers and Supermarkets through 5 activities (trade shows, street activations, radio and TV interviews, digital media, and industry events).