WISHH PROJECTS

SOY IS GOOD CAMPAIGN - GHANA

Campaign Concept | Digital Marketing | Jingle Production | Art Direction | Print Collateral |Below The Line

Ghana

Developed and ran a consumer campaign to encourage the consumption of soy products and highlight its nutritional benefits across Ghana to the urban poor in Accra, Tamale, Kumasi and Secondi Takoradi.

More than 200,000 people

engaged directly with campaign

Campaign message recall of 91%

Likely to seek soy products – 76%

SOY FLOUR CAMPAIGN - UGANDA

Campaign Concept | Digital Marketing | Jingle Production | PR Interviews | Art Direction |Print Collateral Below | The Line Public Education

Uganda

  • To promote the use of soy flour and increase the utilization of soy flour among   Ugandan   Bakers   and Supermarkets through 5 activities (trade  shows,  street  activations, radio  and  TV  interviews,  digital media, and industry events).