The Bank of Kigali (BK) needed to increase Mastercard penetration and boost transaction volumes. To achieve this, they tasked us to develop a marketing campaign to help raise awareness about the BK MasterCard and get customers to use it.
Rising to the challenge, TLC developed the “Mumunyanga na Mastercard”, “enjoy with Mastercard”, campaign. The pandemic had brought economic hardships and people needed hope, light and joy.
This campaign was designed to encourage BK’s clients to enjoy themselves but also win amazing prices and a car should they use their BK Mastercard for shopping and other transactions.
The concept was simple yet engaging. Customers who own a Mastercard debit or credit card issued by BK could qualify for weekly rewards by spending Frw 25,000 with their cards and at the end of the campaign, stand a chance to win a grand prize, a Mahindra KUV 100.
The ” Mu Munyenga na Mastercard” campaign not only incentivised card usage but also strengthened customer loyalty. By combining practical rewards with the excitement of a grand prize, TLC helped the Bank of Kigali
