The Big Bull
16+ years working as a marketing & strategy professional on three continents.
The Big Bull’s experience includes roles at Millicom [Marketing Director (Africa), Commercial Manager for Mobile Financial Services and Head of Product Innovation], Dell Inc [SMB Brand Manager (USA), Merchandising Manager (USA)], Payinc Group [Chief Commercial Officer & Cofounder (UK)], Ecobank Ghana Limited [Sales and Marketing Officer] and the Ghana Climate Innovation Centre [Entrepreneurship Director, Marketing Director].
Among other things, The Big Bull led the restaging of the Tigo Brand in Africa, consulted for McDonalds on a turnaround strategy for their business in Mexico, launched the first mobile health insurance product in Ghana and was part of the Ecobank team that led the transformation of the bank from a Corporate Bank into a universal brand with strong retail footprints.
He doubles as a lecturer at the Ashesi University teaching courses in Strategy and Marketing.
The Big Bull holds an MBA from the Kellogg School of Management (Northwestern University) and a Bachelor’s in Computer Science and Economics from the University of Ghana.