The American Soybean Association (ASA) and the World Initiative for Soy in Human Health (WISHH) were seeking a seasoned agency with excellent execution skills to run consumer campaigns in Ghana.
First, the 2020 ‘Soy is Good’ campaign in Ghana, followed by the 2021 ‘Go for Soya Chunks’ in Ghana and ‘Soy Flour for the Modern Baker’ campaign in Uganda. These campaigns had the sole objective of encouraging the consumption of soy products and highlighting its nutritional benefits across to the urban and rural residents in select regions in Ghana and Uganda.
The 2022 ‘Eggstra-O’ campaign is currently being run to encourage egg consumption in Ghana and promote the poultry industry in the process.
Campaign Recall
Direct campaign engagement
We designed and implemented successful campaigns across digital and traditional media to drive home the benefits of soy consumption to people in Ghana and Uganda.
Through a creative vision for a Big Idea, we came up with unique and artistic visual, audio, and video elements that enabled us run ASA\WISHH’S campaigns successfully. From being as straightforward names like ‘Soy is Good’ to the intriguing ‘Eggstra-O’, we have mastered the use appealing visual aids (pictures, animation, video) and through numerous strategy sessions that are instant attention grabbers and create good brand recall.
We are experts at targeting your specific customer segments and bringing the campaign to their very feet. We did these with sampling events, cooking competitions and road shows.
We are experts at targeting your specific customer segments and bringing the campaign to their very feet. We did these with sampling events, cooking competitions and road shows.
From email marketing, social media marketing to SMS, web, display, and search advertising, we came up with the best of strategies to deliver effective digital marketing solutions for our client.
We have an in-house recording studio and a team of professional sound engineers and voice-over artists who created current and lasting jingles for our client.
If you want to rate our PR skills, run a quick google search on any of the past campaigns!
We have a dynamic event management process with strong global relationships that make it easy for us to assemble the right human resources, logistics and technology for events anywhere.
More than 2000 people engaged with the campaign directly!
We attained a 91% Campaign Recall and 71% of them proved likely to seek soy products. The Real TLC Touch!
The American Soybean Association (ASA) and the World Initiative for Soy in Human Health (WISHH) were seeking a seasoned agency with excellent execution skills to run a consumer campaign in Ghana.
This campaign will be to encourage the consumption of soy products and highlight its nutritional benefits across Ghana (soya chunks, eggs) and Uganda to the urban and rural residents in Accra, Tamale, Kumasi and Secondi Takoradi.
Campaign Recall
Direct campaign engagement
We designed and implemented successful campaigns across digital and traditional media to drive home the benefits of soy consumption to people in Ghana and Uganda.
Through a creative vision for a Big Idea, we came up with unique and artistic visual, audio, and video elements that enabled us run ASA\WISHH’S campaigns successfully. From being as straightforward names like ‘Soy is Good’ to the intriguing ‘Eggstra-O’, we have mastered the use appealing visual aids (pictures, animation, video) and through numerous strategy sessions that are instant attention grabbers and create good brand recall.
We are experts at targeting your specific customer segments and bringing the campaign to their very feet. We did these with sampling events, cooking competitions and road shows.
We are experts at targeting your specific customer segments and bringing the campaign to their very feet. We did these with sampling events, cooking competitions and road shows.
From email marketing, social media marketing to SMS, web, display, and search advertising, we came up with the best of strategies to deliver effective digital marketing solutions for our client.
We have an in-house recording studio and a team of professional sound engineers and voice-over artists who created current and lasting jingles for our client.
If you want to rate our PR skills, run a quick google search on any of the past campaigns!
We have a dynamic event management process with strong global relationships that make it easy for us to assemble the right human resources, logistics and technology for events anywhere.
More than 2000 people engaged with the campaign directly!
We attained a 91% Campaign Recall and 71% of them proved likely to seek soy products. The Real TLC Touch!
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