Developed and ran a consumer campaign to encourage the consumption of soy products
and highlight its nutritional benefits across Ghana to the urban poor in Accra, Tamale,
Kumasi and Secondi Takoradi.
Services
| Campaign | Concept |
| Art Direction | Digital Marketing |
| Print Collateral | Jingle Production |
| Below The Line |
Successes
More than 200,000 people engaged directly with campaign
Campaign message recall of 91%
Likely to seek soy products – 76%
