Developed and ran a consumer campaign to encourage the consumption of soy products and highlight its nutritional benefits across Ghana to the urban poor in Accra, Tamale, Kumasi and Secondi Takoradi. Services Campaign Concept Art Direction Digital Marketing Print Collateral Jingle Production Below The Line Successes More than 200,000 people engaged directly with campaign Campaign message recall of
Development of 5-year strategy and implementation plan for the Insurance Awareness Coordinators Group-(IACG) Services Research Strategy Strategy Document Strategy Presentation Successes Engaged 27 leaders in the insurance industry for 3-day workshop 5-year strategy developed and currently being implemented Secured the buy-in of the insurance industry for the develop strategy
Agency on record responsible for all creative work, digital marketing and marketing execution
Tasked with operationalising G-Money implementation in trade. Tasks include agent acquisition, agent management, customer acquisition, merchant acquisition and visibility development