Twitter is dead. Long live……..X?
In a surprising move that left the digital world both intrigued and perplexed, Elon Musk, the unconventional billionaire at the helm of many technological ventures, once again made waves...
Demystifying the concept of Brand Positioning
Brand positioning is a cornerstone of marketing strategy and a critical element in the success of any brand. However, while it is widely used, the concept is often misunderstood....