Twitter is dead. Long live……..X?
In a surprising move that left the digital world both intrigued and perplexed, Elon Musk, the unconventional billionaire at the helm of many technological ventures, once again made waves...
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Demystifying the concept of Brand Positioning
Brand positioning is a cornerstone of marketing strategy and a critical element in the success of any brand. However, while it is widely used, the concept is often misunderstood....